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CRM for Lead Management: How CRM for Small Businesses is a Game ChangerA fact of today’s market landscape is customers are more educated than businesses. It's increasingly challenging to maintain...
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A Closer Look at Adidas’ Marketing Strategy (with infographic)Adidas is a well-known brand that resonates with sports enthusiasts and fitness freaks of all ages. The company...
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How To Write a White Paper: Your Guide to Write a Business White Paper RightWhite papers are a component of B2B content marketing as they demonstrate expertise and provide solutions to problems....
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HubSpot Marketing Strategy Case StudyGlobal business platform HubSpot offers services and tools for managing sales, customer care, and inbound marketing. Lyft, GE,...
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B2B Marketing Trends: Key Areas of Focus for Marketing SuccessIn today's marketing world, to stay competitive means to keep up with changing strategies and B2B marketing trends. With...